A business man would not consider this subject a very good advertisement. He believes that the best things are never cheapest. There are a few instances however in which that is not the case.
First, the air we breathe. It does not cost us anything, it isn’t metered out to us, so we have a saying, “as free as air.” You go down to the drug store and buy a bottle of perfume. A good perfume will cost not less than a dollar a bottle. The air we breathe is infinitely purer and better than the costliest perfume.
Second, the water we drink. Do you like ice cream soda? I am sure you do. If you do not you are not a normal girl or boy. How much do you have to pay for a good ice cream soda? That depends; some places it is ten cents and some fifteen cents. You think you might like to have ice cream soda every meal, but you would soon tire of it. The water you drink is necessary, and it costs you nothing.
Third, a book, that is this book, the Bible. If you wish to buy an up-to-date book of fiction it will cost, you anywhere from $1.00 to $3.00. But here is a book, the most popular, the most wonderful book that was ever written. You can buy a Bible for a few pennies, and if you do not have the pennies there is a great Bible Society that will give you a copy, that none may be without the Word of Life.
Finally, the things that are cheapest and best are the things of the soul, the spiritual ministries and influences of life. They are worship, communion, faith, hope, prayer and love. No one stands at yonder door and demands a dollar of you as you enter. The seats in this church are free to rich and poor, aged and young. These free seats typify the salvation that is here proclaimed.
Note: The prices have changed greatly since this was written. However, the idea is still good.
MEMORY VERSE, Isaiah 55: 1
“Ho, every one that thirsteth, come ye to the waters, and he that hath no money; come ye, buy, and eat; yea, come, buy wine and milk without money and without price.”
MEMORY HYMN
“I heard the voice of Jesus”

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